Tuesday, August 15, 2006

Reverse Engineering...from Stacey at Chipworks


You bet! Score! I manage the PR and Marketing Communications work for a very cool reverse engineering/competitive intelligence company called Chipworks. Today on IPLaw360.com there is an article written by a brilliant fellow I work with - Dick James - that explains reverse engineering, how it is done, and what the results are used for - a really good read on the industry and published around the world in several languages.

People (uneducated) sometimes think reverse engineering is illegal, or cheating. Nothing could be further from the truth. This practice drives innovation and is promoted around the world in Semiconductor Protection Acts Read the article, learn the facts and understand.

I love it when a plan comes together.

Other....

It's a double bill at the AIDS Conference in Toronto - Bill Gates and Bill Clinton share the spotlight and discuss priorities to end the AIDS epidemic. Still no sign of Steven Harper.

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